Design for humans

Good ideas transform businesses. Yet, many regard creativity as the preserve of artists and designers. I believe that anyone can have exceptional ideas — regardless of who they are or what they do.

Roodesign is a creative consultancy that uses human-centred design techniques to help organisations solve problems in refreshing ways.

Here’s how I can help you

Featured work

• Accessible corporation tax

  I partially redesigned the corporation tax service so more people could use it.

• Helping taxpayers when they’re due a refund

  I helped HMRC to better serve the taxpayer by designing a service to track VAT repayments online.

• Leading design at Firefly Learning

  I led the design team at Firefly Learning; we helped thousands of teachers, students and parents to teach and learn from anywhere.