At Firefly. we value our design community. That’s why giving meetup groups like Design Club is important to us.
Monday evening saw around 20 designers enjoying some beer, pizza and listening to some fascinating talks by thought leaders in the field of User Experience Design.
Ben Sauer kicked off the evening with his talk “Why is solving the right problem so hard?”, in which he shared his manifesto of why user research is of paramount importance when building digital products.
Later, the brilliant Luke Hay shared his thoughts on uncovering areas for research and the testing of design decisions using data in his talk “Using analytics for user research”.
A great night of food, drink and UX thinking was had by all. I hope to see you at the next Design Club event!