Using affinity mapping, strong themes emerged from user interviews. I used these motifs to put together a full application review — this detailed the issues which were having the most significant impact on users.
Using this visual laundry list, Onalytica’s teams were able to have better conversations about specific UX problems. Moreover, presenting findings in this way further raised awareness of users and their needs.
Aligning teams, top down
It was clear that many of the skills and processes they needed to improve the overall usability of their products were already in place. However, there wasn’t a single unified vision of how teams should work together from the top.
I gave a presentation to Onalytica’s management team in which I outlined a framework process and a set of clearly defined roles they needed to make this process work.
Test and embed
To help embed this new process, I worked alongside Karl Roche, Onalytica’s senior UX designer to design, test and refine an updated listing page for Discover. As one of the most common page types in their application, I felt this would provide the most immediate benefit for users and provide a useful benchmark as to how to design and develop going forward.
We created sketches, screen designs and a click-through prototype which enabled us to test with Onalytica’s internal “power” users — making adjustments based on their feedback — further cementing an understanding of how a user-centred design process should work across the business.
Jon has improved our processes, leading to better integration of design into the business. Through his time with us, Jon raised the visibility of design across the company, making it easier to engage with stakeholders.